Forum description

MrMickS

Member
Messages
3,730
Unless we have a shock announcement at Goodwood, perhaps its time to change the description of this forum to something like 'Concept with unspecified production date'.
 

BennyD

Sea Urchin Pate
Messages
13,679
How about changing the description of Maserati to 'a fantastic marque run by absolute w4nkers'.
 

MrMickS

Member
Messages
3,730
It's what happens when accountants build cars , fiat are only interested in cars that make a profit
Seems to me that all car companies should be interested in cars that make a profit. The companies wouldn't stay in business long otherwise ;)

I still think that FCA are trying to figure out where Maserati fits into their stable long term. With any look they'll look at the VW Audi group and position Maserati as their Porsche and get on with it. They do need to be a little more imaginative though.
 

conaero

Forum Owner
Messages
30,881
The engine is the heart of any Italian sports car. Get this wrong and your brand will suffer. Alfa Romeo has finally worked this out and is doing well, Maserati has not and will continue to struggle.
 

Contigo

Centenary Club
Messages
18,158
The Maserati tagline is "Luxury, sports and style cast in exclusive cars" and the brand's mission statement is to "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power".


The signature sounding power bit does not really apply to the current crop of V6 Petrol and Diesel motors I'm afraid.
 

Wack61

Member
Messages
5,534
Seems to me that all car companies should be interested in cars that make a profit. The companies wouldn't stay in business long otherwise ;).
Companies all over the world build and sell loss leaders to attract customers , I don't see car manufacturers as being any different , Ford must have sold 1000 1.6 Capri's for every 3.0s , same for the lotus carlton

Fiat is big enough to build a car for the enthusiast to attract the fleet buyers to the ghibli whether it makes money or not
 

midlifecrisis

Moderator
Messages
8,784
Seems to me that all car companies should be interested in cars that make a profit. The companies wouldn't stay in business long otherwise ;)

I still think that FCA are trying to figure out where Maserati fits into their stable long term. With any look they'll look at the VW Audi group and position Maserati as their Porsche and get on with it. They do need to be a little more imaginative though.
But Fiat also have Ferrari as their 'Porsche' brand. Maserati is more of an Aston Martin. Luxury GT.