Ghibli ad - Chrysler superbowl

BennyD

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What a brilliant advert, hats off to Chrysler! It sounds like it will be a major talking point in America today and, I assume, that was the idea.
 

Chrisbassett

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3,909
Have a friend in NY who is looking at a Ghibli - him & his mates saw that ad and they asked if that's the car he's thinking of getting...they said it sounds very cool, and he must be earning too much! Now a couple more are going along to have a look. Seems to be working.
 

BigR

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447
Just came into post this. Seems a decent back story that it was an out of the blue, unexpected Maserati ad. Fair play to them - and deep pockets if aired during the Superbowl!
 

Parisien

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But Maserati will only know if theres a noticeable surge in sales at end of campaign............if their money was well spent

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hodroyd

Member
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14,150
Interesting ad' and holds you, then the punch line, let's hope it works how it should..!!
 

Chrisbassett

Member
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3,909
Feedback from the 'mercans is that it plays at being American, which captures their emotional attention, but them turns out to be Italian which surprises them. But they think it should have had more "Italy"-ness about it. They really love the soundtrack at the end though.
 

Parisien

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Feedback from the 'mercans is that it plays at being American, which captures their emotional attention, but them turns out to be Italian which surprises them. But they think it should have had more "Italy"-ness about it. They really love the soundtrack at the end though.


'Mericans...........do they truly exist......so many of their traits are evolved traits form their mother nations......Italian being a huge one........is there any nation more emotional than the Italians....? Another trait they hold dear..........in the ol' US of A


Advert guys did their job well.....a lot of thought went into it


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Parisien

Moderator
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34,927
Some of the comments are funny........


I f*****g spit my Rotel Dip out of my mouth when I saw the Ghibli on the screen. Never, ever, would have guessed. 10/10

....wait soooo are we supposed to steal these cars? is that what the commercial is telling us? because fat giants are pretty much the only people who can afford these cars Yesterday 6:57pm


Cadillac: America's Bentley.

21L
Puked in my mouth a little.

Maybe if they made the ad for a used car dealership specializing in 5-10 year old Maseratis, all of this blue collar motivational-poster **** would be realistic.




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