ah Motorhub. For what it’s worth, I very much doubt that whether it sells or not is not important in the ahem grander, wider scope of the business. Ahem.
Much like any other of the cars that haven’t sold for five-ten years, like the adorably shonky LHD 2.5 Biturbo they have. I offered £3000 for it and they sharply turned it down. It’ll still be there for £7k in another five years time. But it doesn’t really matter - much in the same way a certain dealer in classic car mags will advertise the same overpriced Pagodas and V12 E-Types for all eternity. Much in the same way a lot of stables’ horses actually winning a race is bad for business.
As for the buying and comments they get online, and the quality of the cars… well; I’ve driven three Motorhub cars and all of them were restoration projects. The first Ghibli II I ever drove was a MH car being sold at auction. Ex Japan auto pre-456 rear suspension, it was a dog. Cut out at less than 3000rpm, which on a photoshoot is all the time. Had a Japanese alarm system that bidded you good morning in Japanese when you clicked it on, which was cute for the first 30 times but not then next 120.
Then there was the 164 Q4 and the Audi V8 saloon. The 164 was roadworthy but in need of love, the V8 looked like someone had let off a dirty bomb inside. However, at the time, they were the only examples on sale anywhere in Europe (164) or the UK (Audi).
What I’m getting at is that if they’ve got something spectacularly rare, and you go into it knowing that it’s at best a rolling restoration project, then as long as it’s not a buy-one-get-one-free affair in the chassis… then I’d probably do it. I very nearly did with the 164. There is - or was - some very rare AC Schnitzer, AMG, Alpina, Hammann, Hartge stuff that you simply can’t get in Germany, let alone the UK. If that’s your thing, then you’ve not got a lot of choice.
However if your car choice is somewhat less rare, then I’m not sure why you’d go the MH route.