The problem is, other than having self satisfaction, honesty isn't very well rewarded.
Too many leaches, with the flood gates being open for far too long too.
Hey Matt. Just my pennies worth. I was in the same position as you for many years, and in the end had a bit of an unexpected health scare, which the Doctor put down to stress. Always considered myself invincible. I took it as a warning, and over the following year 'steam-lined' my main business right down. I now have far less staff, less turn over, but far more time for family, 'smelling the roses' and way less cash flow concerns. As I always used to have the policy of 'never turn any work down', I used to find myself entertaining jobs that weren't really worth while in the long term. I've changed that now. The financial impact on me personally? Surprisingly only about 10-15 a year. Also, as a sellable business, worth about the same, as quality has increased with the decrease in volume of work, and therefore reputation. I'm far more 'relaxed' now. I think there comes a point where your business starts owning you.
Mind you, I still over do it at times, but not often.
It is nice to have a lot of 'nice things', but (as I'm finding at the moment) it's just more to go wrong!
I also find I'm far less inclined to grab the bottle to chill in the evening, which is a good thing, isn't it?!?
..........and as for giving less to the 'rest', well, I'll leave you to guess how that feels ;D