urbanmaser
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Im no economist, but i know what floats my boat and being a MR average kinda guy that sorta puts me in the same catergory as the majority where maserati ownership is concerned , so yes it beggars belief that they would take that kind of direction, If we take a look at the european market share of sales , in the past it has had a significant market share , Europes outlook over the next 10-20 years is bleak it has to be said so perhaps they are looking a bit too far ahead and pre-empting the ever increasing Asian growing markets , it has to be said China's Maserati sales in the last 3 years have nigh on doubled year on year ,
We as Brits in general ,have probably the largest quota of car buffs per capita head anywhere in the free world , so we understand and appreciate the needs for heritage/ prestige/Italian design and charisma that Maserati gives its owners , i fear the emerging Asian markets don't , nor does the pile em high sellem cheap attitude of the American market , for them its probably an added bonus and cred having a Chrysler lump deposited between the Maserati bowels, (altho Chrysler history is original German) but soon as the Yanks got there grubby mits on it , any signs of German reliability / innovation went straight out the window.
Im not surprised if this direction goes ahead , the Italian economy is on its knees , its currently about to join the ranks of Greece Ireland Spain and Portugal and the government is in no position to help out, if Fiat decides to shed the brand to make some much needed funds to bail out its other marques.
Lets hope someone else comes to the rescue , to enable Maserati to stay as close to its roots as possible , pretty sure Ferrari would be willing to negotiate further supply / be part of the design process for a new Maserati engine for future models
regards loz
Well said Loz. Purity counts in the UK but in the USA it counts for very little. You just have to see how Lexus have stolen the sales from Mercedes in the executive car market and as good as a Lexus maybe it just does not have any heritage