I don't think the latest QPs and Ghiblis are aspirational cars, they are just another choice for businessmen who want something different from the ubiquitous BMs and Owdis. Most businessmen don't want big V8s doing 18mpg on the motorway, they want comfy cruisers with good economy especially if they have an aspirational badge on the front. What these soot chuckers do is provide the money to fund aspirational cars like the Alfieri and if that's what it takes, it's ok by me. I remember the uproar when Jag announced they were going into the diesel market and look what has happened to them; sales on the up, profits on the up and F types (however flawed) are flying out of the door. As I see it, Maserati was on the floor and the count was at 8 because they weren't selling enough cars. If, as a company,they start to make money, instead of being propped up by Fiat, the future looks a lot more secure and I'm sure we all want Maserati to survive.