keith
Member
- Messages
- 672
All this nonsense and having a go at Jaguar about alienating their existing customer Base is just garbage,
This is exactly what Jaguar want. The vast majority of previous customers, and I can include myself having owned six new Jaguars over a twenty year period from 1995, will not be the customers that the new model is targeting.
The whole point of the relaunch is to take the brand much further upmarket, with we are told by Autocar a starting point of 130k. How many customers driving round in XE's XF's or F-Paces will be in a position to trade their existing Jaguar for one of these new car's!
It's a bit like going into a Bentley dealer with your three year old 2.0 litre XE diesel, and saying its time to change, and I would like to try a new Continental GT. You would look a little bit daft, unless you had won the lottery, or received a massive inheritanc
Put simply the existing customer Base are not going to be able to afford to part ex their existing car's!
The problem for Jaguar is whether they can be an accepted alternative to as I say a Bentley or perhaps Aston Martin. Any accosiation with their old models and customers is the last thing they want.
If the new car, as I suspect it may well be, is the jaw dropping car that is being promised, they stand a good chance.
My late father was one of the first customers when the original XJ6 was launched in the late 60s, and I remember the impression it gave when revealed - Wow! I've got to have one these!
Whilst at a completely different price point, if the new car and range can achieve the same, then despite all the negative press of late, they could be onto a winner!
Maserati have tried the same trick by essentially doubling the price of most of their cars, and then hoping that customers will happily pay double for a car that say five years ago cost half as much. Unfortunately you need to start with something radically different!
This is exactly what Jaguar want. The vast majority of previous customers, and I can include myself having owned six new Jaguars over a twenty year period from 1995, will not be the customers that the new model is targeting.
The whole point of the relaunch is to take the brand much further upmarket, with we are told by Autocar a starting point of 130k. How many customers driving round in XE's XF's or F-Paces will be in a position to trade their existing Jaguar for one of these new car's!
It's a bit like going into a Bentley dealer with your three year old 2.0 litre XE diesel, and saying its time to change, and I would like to try a new Continental GT. You would look a little bit daft, unless you had won the lottery, or received a massive inheritanc
Put simply the existing customer Base are not going to be able to afford to part ex their existing car's!
The problem for Jaguar is whether they can be an accepted alternative to as I say a Bentley or perhaps Aston Martin. Any accosiation with their old models and customers is the last thing they want.
If the new car, as I suspect it may well be, is the jaw dropping car that is being promised, they stand a good chance.
My late father was one of the first customers when the original XJ6 was launched in the late 60s, and I remember the impression it gave when revealed - Wow! I've got to have one these!
Whilst at a completely different price point, if the new car and range can achieve the same, then despite all the negative press of late, they could be onto a winner!
Maserati have tried the same trick by essentially doubling the price of most of their cars, and then hoping that customers will happily pay double for a car that say five years ago cost half as much. Unfortunately you need to start with something radically different!