Aston Martin 25 Million Loss 2012
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Emtee
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Referring back to the OP and reading some of the background info, about half of the losses were a write-down on the Cygnet. In my humble opinion this was a stupid idea doomed to fail irrespective of it's original concept to get around European taxation. Who the h£ll is going to by a super-mini at twice the price of a Toyota in a recession?!@
The bigger worry going forward is their lack of investment. They're private equity owned and the Kuwaiti element are frantically trying to re-structure their debts following the crash, which means there's nothing in the kitty for AML going forward.
This at a time when Ferrari is up, Lambo' is up, Rolls Royce is up and Jaguar is up - all group owned, all heavy on investment (investments already made and already paying dividends) and all selling well into the emerging markets.
Ultimately they need to be bought by one of the big automotive groups, but many already have a luxury line, so the pickings are slim. Back to Ford? Can't see it. Mercedes?
Worrying times.......
The bigger worry going forward is their lack of investment. They're private equity owned and the Kuwaiti element are frantically trying to re-structure their debts following the crash, which means there's nothing in the kitty for AML going forward.
This at a time when Ferrari is up, Lambo' is up, Rolls Royce is up and Jaguar is up - all group owned, all heavy on investment (investments already made and already paying dividends) and all selling well into the emerging markets.
Ultimately they need to be bought by one of the big automotive groups, but many already have a luxury line, so the pickings are slim. Back to Ford? Can't see it. Mercedes?
Worrying times.......
safrane
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I understood that Cynget was made due to LA emission rules whch saw tax added to manufactures who's CO2 were above a % as an average across the range.
As they only have V8s and V12s in the range it is going to be impossible to do this and as a reslut they will face a price hike in the very important LA market...Not to bad for Ferrari who are part of Fiat group, Porkers part of VW.
As they only have V8s and V12s in the range it is going to be impossible to do this and as a reslut they will face a price hike in the very important LA market...Not to bad for Ferrari who are part of Fiat group, Porkers part of VW.
Emtee
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Could be Rob. They already have an engine development tie-up with Mercedes, so my money would be there I think.
mowlas
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Some good insights here, though it looks like Dr Bez is resisting large scale manufacturer takeover with the Mercedes tie-up...
http://cars.uk.msn.com/news/aston-m...o-cars-and-the-end-of-the-lagonda-suv-project
At almost £200K, cars like the Vanquish are hard to justify against the competition nowadays. I've test driven the Vanquish and Rapide - they are unbelievably gorgeous in the flesh and superb to drive. However, at these price points, folks have to feel that they are paying for the best in every regard and performance is a key point here... and this has to be done within the engine spec regulations of markets like China. Perhaps the Merc tie up will help to solve this...
However there doesn't seem to be a sense of urgency in Dr Bez's thinking?
http://cars.uk.msn.com/news/aston-m...o-cars-and-the-end-of-the-lagonda-suv-project
At almost £200K, cars like the Vanquish are hard to justify against the competition nowadays. I've test driven the Vanquish and Rapide - they are unbelievably gorgeous in the flesh and superb to drive. However, at these price points, folks have to feel that they are paying for the best in every regard and performance is a key point here... and this has to be done within the engine spec regulations of markets like China. Perhaps the Merc tie up will help to solve this...
However there doesn't seem to be a sense of urgency in Dr Bez's thinking?
Ewan
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I assume the Aventador (reg KB1) belongs to the Dad of one of the children at the same Dorset prep school as my eldest daughter. Certainly I've parked next to it in the car park (and it would be a bit dodgy to be hanging around the car park of a private junior school in an orange Lambo if you weren't a parent of one the attending children!!!!).