Out of interest, what are the intended key differences between this new mag and your previous, Modern Classics (apart from this being quarterly not monthly)? Also, will the paper stock be better than was the case with MC?
Paper stock will be higher quality, and the issue size will be much bigger to accommodate longer form features - the features themselves will largely be twice the word length.
That’s not to do MC and its publishers a disservice; very different market proposition and as such that mag required a very different make up that accounts for the fiscal realities of monthly newsstand sales. So I don’t see it as a competitor to the likes of Octane, Classic Cars, Evo et al, more as an addition.
It is important to note that the tone, and the nature of the cars covered, won’t be exactly the same as Modern Classics. Attainable exotica is what Strada is about.
For commercial reasons I don’t want to go into too much detail online, but media packs are available with a breakdown of how it will be different...
