Ewan
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Rolex have managed their supply chain well, with the relative lack of supply helping to keep up levels of interest and second-hand values. For example, and if you could find one, you could buy a popular Datejust or Submariner for its RRP of (say) £10k today, and then sell it tomorrow for £12k.
Whereas for something equally rugged but wearable such as Omega or Breitling, you wouldn't dream of paying the full RRP in the first place. And you would then expect it to drop another third as you walk out of the shop. So, an equivalent watch with an RRP of 10K would most likely only return you maybe £6k if you had to out it the following day.
Of course, you don't just buy a watch for economic reasons. But I'm pleased that the (modest) profits on my two Rolex watches are counter balancing the losses on my others.
Whereas for something equally rugged but wearable such as Omega or Breitling, you wouldn't dream of paying the full RRP in the first place. And you would then expect it to drop another third as you walk out of the shop. So, an equivalent watch with an RRP of 10K would most likely only return you maybe £6k if you had to out it the following day.
Of course, you don't just buy a watch for economic reasons. But I'm pleased that the (modest) profits on my two Rolex watches are counter balancing the losses on my others.