So prior to the Porker SUV there was...well not much except mud pluggers and the Range...They created the proper SUV (not to be confused with Honda, Mazda etc) but had the money to do so...they then invested this into a already good product that was already selling in the 10s of thousands.
They had a long term plan...does Maserati?
The new Bentley is doing the same and the Maser is, be honest here, not in the same market segment (£50k car). So the Mazer and the Jag are in the same segment, but jag has a range of cars it can develop...Maser needs to get back to the design boards, secure the ring fenced money for the Alfi. If not they will be left with a non sporting line up which can only go so far.
They expect to sell 35k Levs' pa, thats half of the 70k + they want to sell pa...are the other half really going to be Gibbers and QPs.
Hole to go they move forwards and develop a nice range if cars we all want...but time is running short to save them from the abiss of mediocrity.