Subscription services are now common place in lots of scenarios, and the younger generation see it as the normal way to pay for things, they don't appear to be concerned about total cost more the ease of service. We do subscription services for make-up products, you sign up to what you want pay a monthly fee and we send you the next batch at an agreed frequency. The overall cost is almost always more expensive than buying when you need but we take the thinking out of the transaction. I am sure we send stuff to customers who haven't used their last products so there are probably cupboards full of unused items sitting there.
The same consumers think the same about cars, they just want to pay a monthly amount for something and change when they want, some don't even bother with a car ownership in any form they just use these city cars where you pay a fee for the journey you need it for and leave it in an appropriate place.
The world is very different to my day.