Thanks Frank!
I'd bet money that if there was an 'uncool brands' list then Aston would again probably top it; footballers car, kitch James Bond references like 007 Le Mans car, awful adverts (seen the Rapide one?), overexposure, oversupply, resting on their laurels and too busy thinking they're cool to actually make a decent product!
Coolness is purely in the eye of the beholder and is a bit of an uncool concept in the first place! I think 50s/60s Jags, Steve McQueen sunglasses and driving gloves are cool... To someone a generation younger than me, they are the epitome of bad taste!