They just don't understand how to sell them. They're great products and time will be very kind to them, i'm sure. I love my Ghibli, it's excellent. Shame that the package on offer, with warranty, aftersales and service etc is not up there with the Germans. The badge will only sell itself if they take away the public perception of reliability. We all know that it's not true but average joe is still scared and ends up with a BMW/Merc. They need to work on this. I can think of a number of ways they could do this, if only they would appoint a decent PR company to help them.