New Ghibli Viewer at Bowker !!!
- Thread starter Bowker Maserati
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Bowker Maserati
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A couple of things to think about gents.
The vehicles that have been doing the rounds are pre-production cars. So obviously the specs are subject to change. The cars that have been on display are the basic cars, is that not a good idea as when we are stating the starting price to customers of under £49000 it is actually the car that is in front of you.
Remember these are not marketing cars, but pre-production items.
I have been lucky enough to see the planned marketing campaigns, due November, and the cars do look much more agressive and appealing.
This in my opinion, coming from a Mercedes background, has been thought out well, we have both maintenance and complete finance packages available.
Maserati have spent a lot of time and planning in the future of the brand in the Ghibli, QP and Levante. We are aware we will struggle to survive on less than 300 new registrations last year(and this was a good year). The current Maserati vehicles are a very niche market and the new Ghibli and Levante are a step towards a new sector in the market place.
It never will compete the the 'rep mobile' market and it isnt trying to.
The market is aimed towards the lucky individuals that can afford to run Mercedes CLS, Audi A7, etc, but want something different and to stand out from the crowd.
"The absolute opposite of ordinary"
You all have far more experience in the brand than I have, but what we have at Bowker Maserati is an extensive background and experience of how the german manufactures run and market this sector.
What I am trying to say is this is going to be an amazing journey for the Maserati brand, we will make some mistakes, but we will also make a lot of people very happy!
Gary
The vehicles that have been doing the rounds are pre-production cars. So obviously the specs are subject to change. The cars that have been on display are the basic cars, is that not a good idea as when we are stating the starting price to customers of under £49000 it is actually the car that is in front of you.
Remember these are not marketing cars, but pre-production items.
I have been lucky enough to see the planned marketing campaigns, due November, and the cars do look much more agressive and appealing.
This in my opinion, coming from a Mercedes background, has been thought out well, we have both maintenance and complete finance packages available.
Maserati have spent a lot of time and planning in the future of the brand in the Ghibli, QP and Levante. We are aware we will struggle to survive on less than 300 new registrations last year(and this was a good year). The current Maserati vehicles are a very niche market and the new Ghibli and Levante are a step towards a new sector in the market place.
It never will compete the the 'rep mobile' market and it isnt trying to.
The market is aimed towards the lucky individuals that can afford to run Mercedes CLS, Audi A7, etc, but want something different and to stand out from the crowd.
"The absolute opposite of ordinary"
You all have far more experience in the brand than I have, but what we have at Bowker Maserati is an extensive background and experience of how the german manufactures run and market this sector.
What I am trying to say is this is going to be an amazing journey for the Maserati brand, we will make some mistakes, but we will also make a lot of people very happy!
Gary
safrane
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Gary.
I for one want this to work for both tbe brand and the NW of England...I also hope residuals and amazing so I may be able to buy new one day and not have to sell body parts.
I saw the mega factories making the new qp and I was pleasantly surprised with the advance in tech...if not style.
Go gibbers go is my mantra so lets hope Maserati pull this off as the options do not bear thinking about.
I for one want this to work for both tbe brand and the NW of England...I also hope residuals and amazing so I may be able to buy new one day and not have to sell body parts.
I saw the mega factories making the new qp and I was pleasantly surprised with the advance in tech...if not style.
Go gibbers go is my mantra so lets hope Maserati pull this off as the options do not bear thinking about.
Maser Sod
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Gary,
My views as a serial Maserati buyer over the past 8 years or so:
In my view, no. I want to dream a bit. I want to see the car in its best dress. When you look at a new Maserati you should simply go "wow". You shouldn't be disappointed in any way. Maserati marketing are giving a mixed message: the sexy car in your avatar was - as I'm sure you know - part of the mailshot sent out to us current owners, and it looks stunning; but the car which did the rounds last month left me underwhelmed. Worse, in fact, it made made me reconsider my order.
My views as a serial Maserati buyer over the past 8 years or so:
In my view, no. I want to dream a bit. I want to see the car in its best dress. When you look at a new Maserati you should simply go "wow". You shouldn't be disappointed in any way. Maserati marketing are giving a mixed message: the sexy car in your avatar was - as I'm sure you know - part of the mailshot sent out to us current owners, and it looks stunning; but the car which did the rounds last month left me underwhelmed. Worse, in fact, it made made me reconsider my order.
I was invited by my dealership to go see the car, to me that files under 'marketing'!
That experience will be critical and invaluable, I think. My comments are based on having an unreasonable love for the marque. I don't think about residuals, fuel economy, finance options, etc. because for me a Maserati isn't about those things. But I accept that to shift 50K units, the Ghibli will have to appeal to the people who do think about these things (no doubt the vast majority of potential buyers), and who will want to compare the Ghibli to the class leaders in the 50-60K saloon market.
Andyk
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Gary, I think ou have knocked it on the head there.....I agree that Maserati need these cars......I am happy with the direction..?..To be honest doesn't reall matter what I think as long as Maserati survive and if this is the way then so be it. A maserati that is cheaper to run that the silly running costs of the cars of the past then is a big welcome.......A maserati at 50K to me is great news as well. The only biggest disappointment for me is the styling...Ghibli, love it and as you say a car on the right wheels and spec I think will look stunning....but the QP...I can not forgive Maserati for spoiling what was the best looking 4 door car ou could buy...The new one just doesn't gel and proportions are all wrong.....but am I one person and to be honest will never be able to afford a new QP so suppose it really doesn't matter........
I for one can not wait to drive the new Ghibli and I would imagine there will be rather a lot of people in the Q as its affordable and sounds like running costs will be on par with BMW/Audi (yuk)/Merc which is a good thing....
I for one can not wait to drive the new Ghibli and I would imagine there will be rather a lot of people in the Q as its affordable and sounds like running costs will be on par with BMW/Audi (yuk)/Merc which is a good thing....
The thing I find strange is that the Ghibli is really the QP replacement and the new QP is just a stretch limo for the BRIC economies. Should have named them the other way round.
Bowker Maserati
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Maser Sod
Very goods points there, i suppose this is a new and exciting adventure for the brand, that needs to succeed. I am quickly discovering that Marketing is not the brands strong point! Lets hope it improves.
Sorry to hear that after seeing the vehicle it has made you reconsider you order, I have to say that I am yet to hear a negative opinion from any of my potential customers after seeing the car. All have confirmed there orders after being able to view and actually touch the car. But I will admit these are new Maserati customers, so maybe the plan is working in getting new customers into the brand.
I think we all agree on one thing......nothing but nothing sounds as good as a Maserati on full chat!
Im converted, i did thing my blood was pure AMG, but I've been educated!
Gary
Very goods points there, i suppose this is a new and exciting adventure for the brand, that needs to succeed. I am quickly discovering that Marketing is not the brands strong point! Lets hope it improves.
Sorry to hear that after seeing the vehicle it has made you reconsider you order, I have to say that I am yet to hear a negative opinion from any of my potential customers after seeing the car. All have confirmed there orders after being able to view and actually touch the car. But I will admit these are new Maserati customers, so maybe the plan is working in getting new customers into the brand.
I think we all agree on one thing......nothing but nothing sounds as good as a Maserati on full chat!
Im converted, i did thing my blood was pure AMG, but I've been educated!
Gary
Andyk
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Maybe you have a point there BB.....
Maser Sod
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As much as I love Maserati, the sound of a 6 litre V8 AMG engine when the loud pedal is applied is simply without par. I have thought more than once about getting a C63 AMG, just for that noise.
Thanks goodness Maserati have got the V6TT engine to sing. I was a little worried that they might not, but they have really done quite a decent job.