Time to bring this (unfortunate) thread back...sorry.
So this is the BMW iX BEV. What are they doing? Why have a big grille when a BEV does not need a grille? At least Tesla understands this and dumped it's grilles a few years back.
I still can't get over how much I have loved this brand in the past but they are so off message with what I want which is so sad. Customer focus groups? Maybe it is targeted at sub 40 year olds with lots of facial enhancements but are there enough of those?
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