Slowly
Junior Member
- Messages
- 327
Agree with above. Cut out middleman, don't have lots of expensive premises, target ads - since discovering them (here) I've noticed the ads - EVO, easyjet, Private Eye magazine, FT I think. Ever since my clock / watch repairer told me that most of the big mid range brands use the same mechanisms and if it goes wrong they often just put a new (? £70) ETA mechanism in, I've stopped taking an interest in the higher priced brands. I suppose it is like buying the same W12 engine in a Bentley, AudI, or Phaeton, though the price differential is much greater with watches. [eta and, ironically the scope for changing the bits around the "engine/drivetrain" of a watch is far less!]
Admittedly some brands do all their movements in house.
The Ward watches seem to be of high quality and like many, use ETA or Sellita movements but are starting to design their own. If a movement used in watches retailing from £250 in a sale to other brand watches costing perhaps £5000 is the same and the case etc look good and are good quality then I'm happy to pay the £250 rather than £5k!
With Swatch group restricting the sale of ETA movements more manufacturers will have to make their own.. see Wik
https://en.m.wikipedia.org/wiki/ETA_SA
ETA (geddit?!) - on reflection, perhaps Breitling, Omega, Hamilton, IWC etc etc owners had better not read the Wikipedia article!
Admittedly some brands do all their movements in house.
The Ward watches seem to be of high quality and like many, use ETA or Sellita movements but are starting to design their own. If a movement used in watches retailing from £250 in a sale to other brand watches costing perhaps £5000 is the same and the case etc look good and are good quality then I'm happy to pay the £250 rather than £5k!
With Swatch group restricting the sale of ETA movements more manufacturers will have to make their own.. see Wik
https://en.m.wikipedia.org/wiki/ETA_SA
ETA (geddit?!) - on reflection, perhaps Breitling, Omega, Hamilton, IWC etc etc owners had better not read the Wikipedia article!