US Interview - Maserati aspires to be less exotic

[BL330]

Hi Guys,

This link was posted on the Maserati Club website in Australia. It is an interesting read.

Seems the new Levante SUV is going to be based on the Ghibli platform and be more attractive to female buyers.

Enjoy http://www.ocregister.com/articles/maserati-647775-luxury-car.html

Regards,

 

[Andyk]

MAserati are a luxury brand not exotic they say.....


'We’re trying not to be considered an exotic. It’s an awareness issue with us. Everybody knows Maserati. They think we’re the same as Ferrari and Lamborghini selling $300,000 or $400,000 cars. We’re a luxury brand.'

 

[hodroyd]

Why not a Luxury Exotic Brand with an SUV priced for those on the move up in the world..??