Maserati Seeks Reversal Of Fortune After Almost Becoming A Mass-Market Brand

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bennzwel

Junior Member
Messages
83
I think beside the idea of making high quality and feature rich likes of Macan, they need to produce small-medium size sports cars that upholds the brand , be relatively affordable , and keeps the driver connection with the car.

Shoot the SUVs to Asian market where it’s all about showing off , and sell the sports cars in Europe or Australasia.

I think part of the issue is the laziness of their team in being innovative in their own way , than copy cat or Frankstien others cars into theirs.

Somewhat exclusivity of Maserati got lost in past few years, although I feel there is potential to recover
 
conaero

conaero

Forum Owner
Messages
34,630
Sounds like Mike Manley has got hold of them by the scruff of the neck, I don't fancy his task but it does sound like his thoughts are correct. Just the small matter of money and time I suppose.
 
Devonboy

Devonboy

Member
Messages
1,291
Saw an interview with Webster - he is very clear on what Maserati stands for....encouraging to see him back
 
keith

keith

Member
Messages
638
the Maserati and Ferrari link worked well. It provided a halo of exclusivity for Maserati which gave it a USP over the Germans.
Given the budget and numbers being produced there was no way any of their current offerings could compete equally with the enormous engineering and technical skills of the other much larger premium brands.
However the badge and image went a long way in compensating. If then the relatively bouyent sales of Ghibli’s and Levante’s of last couple of years made a profitable business case then fine.
However unless you’re making cars at the Bentley Aston price point, I can’t see a small model strategy working. To say nothing of having platforms and funding to make such cars competitive at the 150 plus price point.
 
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mattjevans

Junior Member
Messages
386
keith said:
the Maserati and Ferrari link worked well. It provided a halo of exclusivity for Maserati which gave it a USP over the Germans.
Given the budget and numbers being produced there was no way any of their current offerings could compete equally with the enormous engineering and technical skills of the other much larger premium brands.
However the badge and image went a long way in compensating. If then the relatively bouyent sales of Ghibli’s and Levante’s of last couple of years made a profitable business case then fine.
However unless you’re making cars at the Bentley Aston price point, I can’t see a small model strategy working. To say nothing of having platforms and funding to make such cars competitive at the 150 plus price point.
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Agree with this 100%. the halo effect sustained for a while, but the market realised pretty quickly that you're getting Fiat V6 engines now, in not very compelling mass market SUV/sedan propositions (QP aside), not Ferrari derived engineering. Question if they can go back to that given the direction Ferrari itself has taken.
 
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