Highest bid was only £9.3k. Im not sure i see the point of reserves in auctions close to the anticipated price - just sell it as a classified then.
It’s very interesting and difficult psychology.
Part of it is misunderstanding what reserves and auctions actually are. We get sellers “shopping around” for who will “offer” the highest reserve.
We try hard to explain to sellers what a reserve is actually for - it’s basically just a safety harness. The market will only pay what it will pay. A higher reserve won’t magically make the car worth more, it will (i) just help us avoid a 9/11 type day where nobody bid due to external factors and (ii) actually harm your sale because bidders give up when they get near the market value and don’t see the reserve has been met. You don’t get the “runaway bidding” which is absolutely priceless in auction terms, and is a vital part of the psychology that makes auctions work for all parties.
We discuss at length with sellers where we think the reserve should be set, but 90% of the time they want it too high. We refuse to pressure sellers like other auctions do, though. It can be brutal, and that’s not a nice experience.
The really sad thing is that this often ends in regret: in most cases of unsold cars, the sellers want us to negotiate a sale post-auction, often below the actual high bid - which would have seen the deal complete, had the reserve been appropriate.
So they get less money than they would have done if they’d set a lower reserve.
However, often people just need to go on a change journey. Anchoring is a **** of a drug - people anchor their perception of what their car is worth on the most expensive classified they can find, and theirs “should be more because it’s better”. Even when it isn’t. But it’s theirs, so it feels like it’s better, to them at least. And this ignores the fact that classified asking prices aren’t real- they’re mostly wishful thinking and actual sale prices are lower. It’s tough, emotionally, for many to let go of that.