I think photo's are vital.... a sexy pic and you've formed a positive opinion of the car before you see it, (Thats's "the one") - you prioritise a viewing (knowing others will feel the same) ... and when you view the car - you are looking for a reason not to to the deal....
a ropey pic - and you will get round to seeing it when you can - and when you view - you are still mentally still talking yourself into it....
Obviously, nothing beats the fundamentals... but I'm quite sure Nuvola's pics get the punters on the premises... (or at least stalking his website).. and even if the car is not quite right Nareman has the chance to charm them into something else.... The trouble he takes over the presentation I think gives you the confidence that he's just as picky over the things that are important...